I began 2011 in earnest with a secret resolution: to blog for my business every week of the year.
See, I’ve been following all these prolific blogger-designers on Twitter (@justcreative, @logobird, @leightonhubbell, to name a few) who seem to bang out posts constantly, sometimes daily. Meanwhile, my last post was almost two months ago.
Now, I know the first week of January has passed, and it appears that I have already failed again. I can explain. I went to Disney World. And before I went to Disney World, my cat got sick, so I couldn’t write and schedule my first post. And before my cat got sick, I was really, really busy with client projects. And before that? I couldn’t think of anything to write.
Hence, this post.
In no particular order, here are 52 topics I should blog about this year. If I have time.
- Why copy editing matters
- Standing in the way of control: When to engage with your designer, and when to let go
- Adapting your visual brand for social media — the basics
- The arse end of design: Ugly that works OR Effective designs that I abhor
- Respect your known brand
- Inspired workspaces
- The best of Portland marketing: Free and inexpensive workshops, classes and groups
- When design isn’t enough: Business problems that don’t have aesthetic solutions
- Comedy Central’s new logo: Sorry, designophiles, Average Joe only sees a copyright symbol
- Why your $300 website is broken
- Why to get great photos of your business
- My favorite organizing tips
- Design by committee never works
- Crap buzzwords to avoid
- What to look for in a freelance photographer or illustrator
- The sweet spot: Where design meets message
- Marketing lessons from the comics
- Creative swag that works — calendars, t-shirts, coffee mugs and more
- Basics of budgeting for a design project
- The Nontrepreneur’s Guide to Running a Business
- Everything is blue: Creative marketing ideas using my favorite color
- Great album covers: Lessons for your next design project
- Basic typography rules for DIY marketers
- Who I follow: The best tweeps for design, marketing, blogging and more
- Favorite healthcare brands
- Great expectations: What you can and can’t expect from a design project
- Why print still matters
- Effective coupon design: Beyond the offer
- Color basics for busy small business owners
- Best color tools for nondesigners
- Stretching your design dollars: Working effectively with your designer
- Help for business owners who are intimidated by technology
- Designing the president: Love or hate his politics, you can’t argue with Obama’s aesthetic
- Questions to ask your designer before you sign the contract
- Trimming your marketing budget: Where to cut first
- Awesome print projects
- Why I’m not following you on Twitter
- Disney-style marketing on a small scale
- Plea to designers everywhere: Quit being a flake
- Favorite pet care brands
- My sweet addiction to Martha Stewart’s brand
- Legitimizing your business by design
- Favorite magazine covers
- Why you don’t need a design degree to be a great designer
- The worst designs I’ve ever created — and why they are so bad
- Make your logo work for you (Hint: A mediocre logo that is well-implemented will be more effective than a fabulous logo that just sits on the shelf.)
- Not ready to hire a designer? Basic brand identity for DIY business owners
- Creativity boosters
- When to give up on a design concept
- Why and how to fire a creative
- Scheduling time to write your blog
- Phew! Planning your next Disney vacation