When someone hands me a freebie VistaPrint card for their business, my immediate reaction is that the person doesn’t know what they’re doing.

A quick review of Nudge by Richard Thaler and Cass Sunstein.

My thoughts about Design Is How It Works by former BusinessWeek editor Jay Greene.

Some considerations before you decide to work with a creative who is a friend or relative.

Just an introduction to me and my video blog. Plus, some useful links.

I’ve been enjoying Jay Conrad Levinson’s classic Guerrilla Marketing, which is a fantastic primer for new businesses and a fabulous refresher for those who have been doing this for a while.

At an earlier phase in my career, I was doing a lot of magazine ads for clients that I didn’t interact with personally. “Make my phone number larger” was the No. 1 request I received via their account reps to complete the ad design.

I recommend to all my clients that they keep one great photo of themselves on hand at all times. If you don’t have such a photo, I offer photography services, or I can help you find a great photographer in your area. Do not settle for that blurry picture taken on your friend’s cell phone!

Pictures often sell houses, but it’s a sad fact that real estate agents are among the worst photographers I have ever encountered. Friends, I say this with love.