Nothing enhances design more than concise, clear, complete, consistent and correct copy. And nothing detracts from design more than sloppy text.

In The Elements of Style, one of the finest books on writing in the English language, E.B. White and William Strunk Jr. caution writers to avoid useless and redundant phrases.

I knew a guy in college who, in mid-sentence, used the acronym “DTCFDM” as if it were common parlance. From the moment he said it, I immediately set to decode this Rubic’s cube of abbreviation. What could he be trying to tell me?