Like all legitimate forms of marketing, dating requires you to be real about who you are, your intentions and your ideal “customers.”
As someone who has been designing for more than a decade, I can tell you that my most successful clients are those who come to me with a strong business foundation and a solid marketing plan.
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Recent work by Mike Watters Design.
How do you launch a new brand message or design without annoying — or alienating — your existing customers? It’s a matter of respecting your known brand.
How do some hugely successful companies get away with bad design when most people know their stuff is ugly?
Nothing enhances design more than concise, clear, complete, consistent and correct copy. And nothing detracts from design more than sloppy text.
I don’t love Starbucks coffee, so why do I go there all the time?
When someone hands me a freebie VistaPrint card for their business, my immediate reaction is that the person doesn’t know what they’re doing.
A quick review of Nudge by Richard Thaler and Cass Sunstein.