…from The Zen of Proposal Writing. This one comes from John Steinbeck: “Your audience is one single reader. I have found that sometimes it helps to pick out one person — a real person you know, or an imagined person — and write to that one.”

“To hold your reader’s attention, keep it brief, make it spare. Pare it down to the essentials needed to sell your idea.” — Kitta Reeds, The Zen of Proposal Writing: An Expert’s Stress-Free Path to Winning Proposals

“Each of us constantly uses the law of radiation and attraction whether we are aware of it or not. But if you wish to enjoy more prosperity and success in life, you have to consciously, boldly and deliberately take hold of your thoughts and feelings and redirect them toward prosperity and success.